Product Tips And Insights

AWH has announced a client partnership with DACA Time, a Columbus social enterprise offering a secure online platform to ease the DACA application process for Dreamers.

Introduce entrepreneurs to a customer-driven approach and the vocabulary to improve a startup’s chances of creating products that customers buy and use. 

Product friction is anything that represents a barrier to user adoption or retention. If too much friction exists, customers will not use your product, no matter how great it is. 

Creating new, disruptive products requires real constraints because they force product and customer focus, which are key to building new, successful products.

Product creators must never lose sight one thing: as awesome as a product is, it is still easier for users to not use it and to continue with their current existence.

Most service firms want to be product companies. Services firms must start the product journey by establishing the right perspective and expectations. 

Bad product management will be fatal for your product, your project, and eventually your company. This is true regardless of industry or company size.

Companies that understand the importance of customer intimacy will continue to be the most innovative and best at creating new products.

To truly become agile, organizations must think and act differently, loosen controls, and give developers the opportunity to think more creatively.

Proper validation isn’t about getting positive responses. The 'seek no' approach demands that you ask questions that solicit honest user feedback.

An enterprise will never be great at product without a commitment across the entire company. A product discipline needs to be as important as any other discipline.

The more time we spend creating products and collaborating with others during the development process, we realize to do product well goes against human nature.

How do you address product development challenges, and turn ideas into actions that enable product survival? Start by identifying common product missteps.

Attempting to innovate without being good at product is like planning to fly around the world without knowing how to fly a plane. You have no ability to manifest it.

Even the products with the most promise can fail. How can your business overcome common obstacles to create a product users fall in love with?

Though it’s impossible to eliminate scope change, it is possible to keep changes at a minimum by investing time and effort in the application preparation process.

Although working with startups presents challenges, it's worth it. Creating a product inside the specter of creating a company is an exciting and rewarding process we enjoy.

What’s the ethical obligation of craftsmen? They must work in their client’s best interest and to advise and guide them in a mutually responsible manner.

Just as a web search result page helps someone find what they are interested in, the same is true when someone searches your site and gets a results page.

A promotion and awareness plan for an application is critical to the business success of an application. Without it, you won't gain any visibility in a crowded app store.

When selecting a development firm, it really comes down to each firm’s perspective around key aspects of the project , expertise, and their own business needs.

The majority of software companies don’t know how to recruit new, diverse talent or are unwilling to make the changes necessary to make it happen. 

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